What is SEO?
After building a website for your business, the next step is to ensure it can be discovered by potential clients. This is actioned by something called search engine optimisation – or ‘SEO’. There are a number of different tactics within SEO that contribute to your sites discoverability and its rankings within search engines like Google or Bing. We offer specialist SEO services to help make this happen.
Why are SEO Services Important?
The importance of SEO cannot be overlooked. It’s easy to ignore or pay little attention to it, particularly if you’ve never heard of it before! But in today’s modern world you can’t simply set up a website and expect it to be found. There are hundreds of thousands of websites on the internet today, so you need to make sure yours stands out!
Below are a few statistics that really highlight the importance of SEO:
- 70% of marketers see SEO as more effective than PPC.
- On the first page alone, the first five organic results account for 67.60% of all the clicks.
- 91% of all pages never get any organic traffic from Google, mostly due to the fact they don’t have backlinks.
SEO Services by Future Bloom
Alongside our web design and development services, we also offer a range of SEO services. The goal is to help your newly built website attract the right audience, and to start getting you leads.
Our SEO services include:
We can take a look at your existing website (if it wasn’t created by us) and identify any key issues that are affecting your ranking. If you prefer, we can then proceed to fix any problems that are found.
Technical + On-site SEO
We can help to implement technical aspects of your website’s SEO, from your sitemap, robots.txt, internal linking, metadata and much more. We can also review the content and focus keywords of your website, to ensure it is fully optimised for the best results.
Off-site SEO + Link Building
If your website is well-optimised, your content is great and your keywords focused, the next stage is your off-site SEO. This includes things such as brand mentions, social media activity and backlinks. We can help provide you with an SEO roadmap to implement sufficient off-site SEO as well as an ongoing plan. We can also perform ongoing outreach and link building to help improve your websites authority across the web.
A Long Term Plan
It’s important to understand that SEO is essentially a ‘long game’. It’s highly unlikely to see quick results – unless you’re in a very niche industry with little competition. Not only that, but it is ongoing – unfortunately it isn’t something you can tick off your to do list and forget about. Search engines like Google are constantly updating and changing their technologies and algorithms, and as a result, SEO methods also change and develop over time. It’s important to ensure your website is continuously growing and adapting in line with good SEO practices in order to continue to reap the benefits.